Marketing
DECA gives students the opportunity to learn about and practice the principles of marketing in business. Students must be enrolled in one of our Marketing courses and as part of that can be a member of the organization. The skills you will learn in our courses and organization will prepare you to someday manage or own a business of your own. Students will gain experience through working in our school’s snack bar.
Cluster | Pathway |
Marketing | Professional Sales |
Class Descriptions | |
Principles of Marketing: Students begin their pathway in Marketing with the “Principles of Marketing” course. This course is an introduction to all that marketing entails. Students work in groups reading and discussing vocabulary related to Marketing and presenting their understanding to the class. To get hands-on experience with what they have learned in the course, they will also take “Marketing Lab” as a corequisite or as their next course in the pathway. This course is for students who want to someday work in management or start a business of their own. Marketing Lab: “Principles of Marketing” is a prerequisite or corequisite to this course. This is a student's opportunity to practice what they learned from “Principles of Marketing,” in a hands-on manner through working in the school’s DECA snack bar. Students will make posters and use a megaphone to advertise and suggestive sell our snack bar’s foods and beverages. They will use cash registers to ring up orders. They will perform cleaning tasks. They will prepare the pizza slices, make the Frosty Fruit slushies, and bake our famous Chocolate Chip Cookies! Three students will be selected to work as managers who will gain skills on employee scheduling, interviewing, hiring, training, giving direction, evaluating, and filling out paperwork. |